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Trade Show and Tell
Leverage your finds into a gold mine
Have you noticed the hype that swirls around the Consumer Electronics Show, the Home + Housewares show, and Toy Fair? People enjoy learning about what is new and exciting before it hits the stores.
While gift shows don't usually attract this level of national coverage, giftware customers are also interested in what's coming. Why not use this natural curiosity and take on the role of "reporter" as a marketing tool to engage with your customers and sell some product while doing it?
Getting started
- If you want to start the excitement before you go, post to Facebook or other means that you are attending the summer gift shows to find the latest giftware.
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Whether you begin posting before or after attending, include a general overview of the show itself. Look for data on the physical size, how many buyers were in attendance, etc. Often this type of information can be found on the show's website, show book or in daily online show coverage from the trade press. Your objective it to show just what an important and exciting wholesale marketplace it is.
At the show
- Gather content, including information on specific products you are purchasing, general and fashion trends, plus some photos to illustrate them. Photos can be found in catalogs, on supplier websites and even snapshots made at the show (with permission).
Back home
- Plan what you will feature, when, and where. Content can be presented via Facebook, a newsletter, on your website or in an email blast.
- To get the most from your content, spread out your posts over a week more. Avoid being too "sales-y". Include a mix of general trend highlights along with product previews, photos and an ETA for the product's arrival.
- As new merchandise from the show arrives, feature it electronically and invite customers to see it in person. To bring it full circle, remind them specifically how it aligns with your earlier show coverage. Perhaps it's the new fragrance from a popular candle line you had mentioned or an item in the new hot color you had featured.
- Help shoppers identify the featured merchandise "in store" by creating some signage along the lines of: "fresh from market", or "hot trend".
Not only are you sharing the excitement of the show with your customers, you are filling them in on the latest trends and pre-selling what you bought. This helps position you as "in the know" and your store as the place to go for giftware.
Gail Markert helps giftware manufacturers and retailers identify opportunities for growth through product development, marketing and branding. Learn more at MarkertGroupConsulting.com or reach her at Gail@MarkertGroupConsulting.com.
© Gail Markert, Markert Group Consulting, 2014
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Featured Vendors
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AHS Lighting Has been providing affordable lamps and lamp shades for over 40 years. We offer gift & home accent lamps and shades. Our sales and customer service department will exceed your expectations with timely delivery and friendly service. You can create your own lamp with our mix & match program.
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Badash Crystal : Our broad selection of mouth blown tabletop and decorative accessories from around the world will surely meet your needs. Every piece is individually and safely boxed. We offer superb quality and value for all your gift giving, bridal and/or personal pleasure.
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Bridge Brands Chocolate was created to provide chocolate lovers with gourmet-quality, superbly packaged chocolate at a non-gourmet price. Since debuting in 1999, our chocolates have become a favorite with San Francisco locals and visitors alike.
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Brownlow Gifts : Brownlow produces a full line of inspirational gifts for every occasion. You will find useful and attractive home decor gifts for the kitchen, bedrooms, study and all other rooms in the house. Brownlow is well known for gourmet products, journals, gifted paper items, photo albums, photo frames, decorative sentiment plaques, a variety of stationery, many different ceramic gifts as well as a large assortment of inspirational gift books. Most products are in coordinating themes that retailers can purchase in eye-catching countertop display collections.
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Camille Beckman is known worldwide for the quality of their fine creams and lotions. For the past 18 years, this 'Made in America' product has been rated #1 in the personal care industry and continues to offer formulas based on rich and wholesome ingredients, blending small batches and using hand-crafted, old-fashioned methods that create a difference you can feel! Being that personal care products are an indispensable item for many gift shops, Camille Beckman is a natural choice because of their 27 years of service to the locally owned gift industry.
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Clarissa Tumblers: The Clarissa Tumblers' motto is: There's no order that's too big or too small - we do them all! Our customers are our priority and enjoy receiving our services to provide them with quality custom and personalized tumblers for their weddings, bar and bat mitzvahs, golf tournaments, family reunions, custom brand marketing, and more. Clarissa Tumblers is passionate about tumblers, and knows that their tumblers are second to none, and pride themselves on their superior customer service.
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Coast Lamp Manufacturing was established and incorporated in the state of Florida in 1955. Now, a North Carolina Corporation since 1975, located in the beautiful mountains of Western North Carolina. We are a family owned and operated company. Our product is UL/ULC listed and approved and made in the USA. Customer satisfaction and a long lasting relationship are our goals. Thank you for giving us the opportunity to serve you.
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Custom Wood Gifts (formerly Sheila's) offers an assortment of architectural and specialty gift items for the home, office, or your next event. Each replica is made in the USA using a unique process to match the original design and customer specification.
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Divinity Boutique is a gift company that is focused on trendy and fun gifts that feature inspirational verse and themes.
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Elegant Baby Elegant Baby® understands that babies deserve style just as fresh as they are! Our marvelous collection of baby products is full of bold colors and spectacular designs. From traditional to contemporary, today's baby gift is sure to become tomorrow's treasure. Products ranging from My First Rubber Ducky to My First Baby Bible, My First Baby Blankie, My First Baby Jeans to the iconic silver spoon, Elegant Baby is where style meets tradition.
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Europa Home decorincluding glass, candleholders and candles for garden, lodge, awards, gourmet food, sale items and more. |
FoneFace features fun, colorful, stretchable smart phone covers, "created by a kid for kids". Christian "Crash" Sanchez was a high school freshman when he created the fun covers many with an animal theme. |
Flair Hair : Need a spikey flair to your day? Flair Hair is the answer! You can wear Flair Hair Visors anywhere. The comfortable adjustable bandanas and visors with hair are great for golfing, fishing, riding your motorcycle, hiking in the mountains and anything else you can think of. No matter where you go, our hats with hair ensure you will be the life of the party. Whether you want to sport the blonde colored hair you grew up with, or throw in a change-up with brown, black, or gray; people will notice!
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Fortune Keeper : Have you ever opened a fortune cookie, had a powerful connection to the message inside, and wanted to hold on to it for inspiration? Do you have other inspirational messages or pictures that you would love to wear? Welcome to FortuneKeeper - Beautifully designed necklaces, keychains and bracelets to safely store your prized fortunes, quotes, mantras, prayers, pictures or affirmations. |
Galt International is a family owned and managed company with its Headquarters in Rancho Cucamonga, CA. We also maintain fully staffed buying offices in China to oversee our procurement efforts there. Started in 1996, Galt International continues to grow as a major provider to the gift and decorative accessories markets in the United States and Latin America.
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Gently Spoken: Our dream is to touch a million hearts with words of affirmation and encouragement. Thanks to YOU, our dream is becoming a reality. PEAS are changing hearts and lives! Turn the pages and you'll discover why. Featuring the "Eat Your Peas" books.
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GetSassy's has fun, colorful, cool, hip gifts that are sure to bring a smile to everyones face! From flour sack towels to baby and toddler t-shirts, koozies, wooden memo holders and linens, Get Sassys designs make shopping fun! |
Gina B. Designs is an award-winning greeting card, gift and stationery products company featuring exceptional art and design. With an array of styles, variety of products and outstanding customer service, Gina B. Designs has "something for everyone." All products are proudly made in the U.S.A. |
Highland Graphics : a leader in functional gift with decorative items for gift giving and kitchen. From our topselling Absorbastone coasters, to our decorative bamboo cutting boards, everything we manufacture is made in the USA. Our high quality plus competitive pricing lets our customers make higher margins. We feature licensed art, official collegiate products and have a full range of custom capabilities with low minimums.
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JTP Wholesale : JTP Wholesale is a wholesale website offering monogrammed bathroom tissue, coasters and a line of t-shirts for the young and old: Future Jock t-shirts and onesies and X-Jock adult t-shirts.
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Julia Knight : Designer Julia Knight creates bowls and trays, glassware and serving pieces with meticulous patterns and shapes, color and hue.
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Leslie Handpainted Glass : Leslie Hand Painted Glass is Proudly Painting in Portland Oregon USA
Specializing in Custom & Regionally Specific Designs - Personalized Wedding & Bridal Parties - Corporate Gifts & Events.
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Luvali Convertibles features "all things reversible or convertible", including women's and children's clothing, hats, handbags, handheld electronics cases and more.
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Malibu Creations collection of affordably chic home décor will turn your decorating daydreams into reality with fun and stylish designs inspired by the warm colors of sun-kissed beaches, the refreshing comforts of mountainside resorts, and the vibrance of today's active lifestyle. Malibu Creations believes you should be able to decorate and redecorate your home as inspiration strikes, and with the company's smart prices, you don't have to miss out on a single design trend you love. Live your life in affordable luxury as you spend time with family and friends in your beautifully decorated home, enjoying an evening of dining on the patio or just relaxing in a cozy, sunny nook in the living room.
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Mya Grace features unique jewelry, keychains, watches and snaps. Mya Grace donates a portion of our profits to childrens cancer research.
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Nicole Brayden Gifts : A bright and fun collection of stationery, mugs, party supplies, handbags and many other cute gifts.
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Nissan Edutainment: "VIPO Adventures of the Flying Dog" is an exciting 3D animation in seven languages - English, Spanish, French, Italian, Hebrew, Portuguese and Russian (User Defined)- aimed at young audiences and their families. VIPO, a cuddly cute dog, learns how to use his exceptionally long ears to fly! Together with his friends, Henry the stork and Betty the toy cat, VIPO sets out from his home in Vipoland to explore the world. Along the way, they learn about new places and cultures in many exciting fun-filled adventures.
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Obersee (formerly O3 USA) : Founded on principles of creativity, functionality and a funky spirit, O3 USA strives strive to offer products that are unique, stylish, and, most importantly, cool. From kids' backpacks and luggage with integrated coolers, to fun accessories for the family, we hope you find what you are looking for with us here at O3!
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Pure Factory Naturals: With over a decade of experience in natural skin care, PUREfactory Naturals delivers a fresh and fun approach with a modern and sincere take on skin care. Our commitment speaks loud and clear: natural is best and simplicity is beautiful.
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Red Carpet Studios, Ltd.: All Jazzed Up™ Fashion Accessories for Fall & Spring. A wide range of Giftware for the Home & Garden. Visit our website for New Products & Specials.
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snoozies!® are not socks and they're not slippers - sort of a crossover between the two and that's why we call them "foot coverings"! snoozies!® are made with a brushed fleece exterior in colorful & fun printed patterns and then lined with a soft Sherpa fleece inside. |
Shade Tree Greetings' "Actual Pictures" are recognized as one of the best-selling greeting card lines in the industry. Nostalgic photographs and clever, funny verses make these cards a success. Go to our website to browse over 300 styles. GREAT introductory programs and free fixtures.
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Stupell Industries : one of America's premier suppliers of handcrafted decorative accessories for upscale homes and offices. In business for over 30 years, our line includes a wide variety of baby products, kitchen and bathroom plaques, wall hangings, faux windows, picture frames, and other unique decorative objects. We are constantly enlarging and updating our product offering to keep abreast of the latest trends and styles in the fast-paced home decorative market.
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Sunbelt
Marketing Group, Inc. Licensed and non-licensed products tailored for the men's market. Items include both functional and decorative giftware for the home, i.e. wall décor, clocks, shelves, coat and key racks, etc. Licenses include Coca-Cola, General Motors, Ford, Carroll Shelby, Farmall, John Wayne and Elvis Presley. Product mediums include wood, resin, ceramic, glass and mixed mediums. Sunbeltgifts recently developed its own line of gifts for the aviation market and acts as a contract manufacturer. |
Sunday Greetings
is a greeting card company that started when Brenda Kellman made a homemade birthday card for her husband Alan. Brenda's photography is on the cover of the company's greeting cards for every occasion. |
Tripar International Inc.: Tripar International is your source for both displays and decorative accessories. Our extensive product line includes a wide assortment of easels, risers, ornament stands, plate racks, mirrors, jewelry displays, and unique display pieces. We are also an excellent source for wine accessories, wall decor, inspirational signs, and cookbook stands. We offer quality with style, low minimums and fast shipping. |
Under Stella's Umbrella features long-time favorites Bellemonde and Finewhines, plus newer lines like Whispers, as well as Garden Party, The Born Identities, and Pewter-A-Peel. Products range from luggage to tabletop to baby products. |
Wellspring makes functional products with fresh designs for companies that sell gifts. Great fun and cute personal accessories designed for the purse, stationery designed for organization and Flip Notes- the best-selling slim notepad consistently ranked by retailers as a top 10 in sell through. Perfect 4th quarter pick up gifts at under $10 retail- a sweet spot with today's consumer. Now with collegiate logos! www.WellspringGift.com. |
White Mountain Puzzles is ahead of the pack when it comes to puzzles with educational content. Why not learn something while doing a puzzle? If you love to travel, why not put together an entertaining birds eye view of KEY WEST, MARTHA'S VINEYARD, BOSTON or NEW ENGLAND? Or work on a puzzle of states like MICHIGAN, ILLINOIS, OHIO, VIRGINIA, NORTH CAROLINA or GEORGIA? Or learn something about PRESIDENTIAL HISTORY or THE CIVIL WAR? These challenging projects take artists like DAVID HARRISON WRIGHT, DEB MARCONI, GARY TORISSI, and MAUREEN RUPPRECHT months to create. |
Wild Habitat Lin Mfg & Design (Wild Habitat) is located in Logan, UT, and is a manufacturer of hosiery and apparel. BAMBOO Loungewear and MICROFIBER Seamless Cami/boyshort are new additions to their collection. Other items that are part of their Wild Habitat Collection are: Baby Booties, Plush Hats, Backpack Buddy's, and over 100 designs of socks.
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WOW Window Posters , for Halloween and Holidays, are brilliantly colored, backlit plastic window posters that illuminate with your household lamps to delight all people who pass by! They fit big and small windows alike, and quickly decorate your home by transforming your windows into an incredible display of holiday art! |
Zingz And Thingz : Located in Santa Monica, California, Zingz & Thingz proudly offers more than 700 products to retailers. The company's merchandise strengths are in our wide selection of affordable and fun Garden Decor items and our continually expanding Lighting collection. Discover Zingz And Thingz' extensive collection of fun and functional products today and put a little zing in your life.
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Quick Industry News
PRODUCT INTRODUCTIONS
CALYPSO STUDIOS FEATURES NEW AND POPULAR PRODUCTS
Richmond, June 23, 2014- Calypso Studios' is spotlighting six new and best selling items featured both in their new Mid-year 2014 catalog as well as their current full 40 page catalog.
Juliette Necklace (pictured - 1): In three different neutral metal tones including gold, silver/black, and tri-color, this adjustable and modern chain bib necklace perfectly accents any outfit. Retails at $19.99.
Studded Headband (2): These headbands are made of three strands of soft-suede featuring silver studs. Comfortable as well as trendy, and offered in six jewel tone fall inspired colors.
Kaleidoscope Ribbon Comforting Clay Cross (3): This new whimsical stained glass inspired Comforting Clay Cross by Calypso Studios is made with layers of natural clay. Each are individually handcrafted to fit comfortably in your hand, offering you hope and security whenever you may need it.
Leather Bracelets with charms (4): These rich brown leather bracelets with charms are offered in 4 styles with inspiring words of hope, love, faith, and strength. Finished with Calypso Studios' signature toggle.
Classic Hip huggers (5): This is not your mom's fanny-pack! Calypso Studios has designed four new styles of fashionable yet functional hip huggers that can hold your cell phone, keys, and wallet- hands free. They're ideal for traveling, sporting events, or every day use, retailing at $7.99.
Life's Journey Bracelets (6): Calypso Studios' Life's Journey Bracelets are offered in an array of colors in 3 styles of hope butterflies, friendship turtles, and peace flowers. Strung on a stretchy elastic cord, these can fit any wrist and are loved by adults and children alike. Retails at $0.99. (866-897-9648 or calypsostudiosinc.com).
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