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July 2015

Results from State-of-Retail Survey May Be Surprising

In the popular media, everything is about shiny new online shopping tools, from to the new boutique shopping sites appearing daily it seems. Analytics say that more than half of online shopping is done on cell phones and tablets as opposed to computers (source).

So it may surprise you that a survey by TimeTrade finds that only 13 percent of respondents had previously made a purchase using a mobile device.

Retailer with open signAlso perhaps surprising was the finding that more than 70% of consumers would prefer to shop in a brick & mortar store. They were specifically asked about an Amazon store versus

One reason given was that 90-percent of consumers are more likely to buy when helped by an in-store, knowledgeable sales associate, something that online sites may or may not offer.

TimeTrade surveyed 1,029 consumers, asking in-depth questions regarding their perceptions and behaviors about retail shopping. The survey reveals that the physical retail store is still relevant because, more than ever, customers are looking to the in-store experience to help them validate their final purchasing decisions.

From the 37-page report:

  • Retail stores are still relevant: 87% of respondents to the TimeTrade survey plan to shop in stores at least as often as they did in 2014.
  • Mobile Shopping is slow to grow: More than 42% of consumers have never purchased something on their mobile devices and when consumers are looking to buy something, only 13% will make a purchase from their mobile device.
  • Millennials can be a gold mine for retailers who get it right: More than 90% of 18-34 year olds plan to shop in stores as often if not more in 2015 as they did in 2014 and 92% will walk into a store either know exactly what they want or having narrowed it down to 2-3 products and 87% will buy more than they intended to when shopping in a store.

Quick Industry News


Unpossible CutsUnpossible Cuts has a brand new CAMEO EZ© wholesale website. "We Make Fun" is the company's tagline. Created by two San Francisco East Bay artists, Domingo Daquioag and Philip Eggleston, Unpossible Cuts' laser-cut jewelry designs are inspired by iconic imagery and feature designs from up and coming artists. The lines include necklaces, earrings, pins and clocks.

CAMEO EZ© is the B2B e-commerce system developed by OmegaNet Inc., publisher of this newsletter, for use by retailers in ordering inventory for their stores. A partial list of CAMEO EZ sites can be found at the company's portals such as,,,,, and A complete list of sites is available in the "Directory" on