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September 2015

Think Online and Mobile Will Destroy Physical Stores? Think Again.

How Changing Retail Customer Behaviors Are Redefining the Shopping Experience

In a survey of retail shoppers conducted by timetrade, some surprising results show that a knowledgeable sales associate can often convert a customer who planned to learn in the store and then buy online into a sale (get the report here). More than one thousand consumers were asked about their perceptions and habits around retail shopping. Findings include:

  • More than half of shoppers don't know exactly what they want when they enter the store.
  • Sixty percent buy more when helped by a knowledgeable sales associate.
  • But 90% say they can't find the right associate to give them the help they need.

Knowledgable sales associates can make the differenceFrom the report:

When consumers entering stores are quickly connected to the person who can best answer their questions and guide them in making their final purchase decision, the results are too compelling to ignore. A full 80 percent of the retailers surveyed by TimeTrade late last year reported that sales increase by 25-50 percent per transaction when shoppers get the attention and insightful recommendations they need and deserve.

Quick Industry News


UnitensilUnitensil has a brand new CAMEO EZ© wholesale website. Unitensil® is an all-in-one and reusable tool that serves as a spoon, knife and fork. It is ultra-lightweight, ultra-portable and ultra-compact. Great for picnics, take out, hiking and on the go.

Stephanie DawnStephanie Dawn has a new CAMEO EZ© website. The company offers handbags, totes and specialty bags, made in USA, that are machine washable. In addition, Stephanie Dawn has accessories, such as eyeglass cases, key wristlets, and more.

FlashPoint Candle Another new wholesale CAMEO EZ© website is FlashPoint Candle. is known for specialty, high quality handmade items – artful and well crafted – each with a story. When you offer FlashPoint Candle products you can know that an American artisan crafted each one.

CAMEO EZ© is the B2B e-commerce system developed by OmegaNet Inc., publisher of this newsletter, for use by retailers in ordering inventory for their stores. A partial list of CAMEO EZ sites can be found at the company's portals such as,,,,, and A complete list of sites is available in the "Directory" on