Beauty Shot

A Service of GiftsWholesale.Com & OmegaNet Inc.

November 2022

25-Year Anniversary Banner

OmegaNet Is 25 This Month!

"Stores will never buy products on the Internet."

These were some of the words of skeptics that greeted Toni Ivey when she began trying to sell the Gift & Home industry on Business-to-Business (B2B) ecommerce websites in the late 1990s. Yet, 25 years later, retail stores have demonstrated that they will order inventory on the Internet.

OmegaNet Inc. has had two logo designs in its 25-year history. The current design was created in 2010.
OmegaNet Inc. has had two logo designs in its 25-year history. The current design was created in 2010.

OmegaNet Incorporated, publisher of this newsletter and developer of the CAMEO EZ© wholesale ordering platform, turns 25 years old in November of 2022. Founded by Toni Ivey in the Atlanta, Georgia area, the company has built hundreds of wholesale, B2B websites for Gift, Home, Garden, Accessories, Apparel, Decor and Toy companies. Millions of dollars in wholesale orders have been placed by tens of thousands of retailers during that time. Several OmegaNet wholesale-vendor clients have been with OmegaNet for 15, 20, and even the entire 25 years! New vendors are being added all the time, but two of the very earliest vendor clients are still clients of OmegaNet: and

It's hard to believe now, but when Ivey bought OmegaNet's first domain name (GiftsWholesale.Com) in November, 1997, was only three and was just two years old. Google and PayPal would not be founded for another year. In fact, OmegaNet is seven years older than Facebook and almost ten years older than Twitter.

On the occasion of the company's 10-year anniversary in 2007, OmegaNet Inc. president Toni Ivey (right) and vice president Gary Ivey served birthday cake to more than 100 GHTA conference attendees.
On the occasion of the company's 10-year anniversary in 2007, OmegaNet Inc. president Toni Ivey (right) and vice president Gary Ivey served birthday cake to more than 100 GHTA conference attendees.

Later other portals were added, such as AccessoriesWholesale.Com,, DecorWholesale.Com, ToysWholesale.Com, and most recently, USMadeWholesale.Com.

That first website, GiftsWholesale.Com, was an advertising portal, where retailers can find real wholesale products. However, vendors who wanted to advertise on, often didn't have their own websites, so OmegaNet began building websites; some were just information sites, but many wanted a Business-to-Business (B2B) ordering website and that is when CAMEO© was born. "CAMEO" is an acronym for "Complete Automated Merchant Electronic Ordering". Home Page Home Page.

CAMEO was custom coded from the ground up for OmegaNet to allow for secure registration and log in, first order and reorder minimums, item minimums, volume discounts, case quantities, and more; features the consumer-oriented e-commerce systems of the time didn't have. A simple Content Management System (CMS) was included so OmegaNet clients could have as much control over their website content as possible, without waiting for a webmaster to get around to doing updates.

Since 2003, OmegaNet's wholesale websites have been built on the "CAMEO EZ©" platform, a proprietary software system built from the ground-up for the Gift & Home industry and the special needs of wholesale ordering. Numerous upgrades and improvements have been made in the intervening years as OmegaNet's client base grew.

Early logos for CAMEO© and CAMEO EZ©.Pictured are the early logos for CAMEO© and CAMEO EZ©.

"Some web companies' business models are built around making it difficult for their clients to do anything without coming back to them for billable work," Ivey says, "but from the beginning, we believed our clients should be able to manage as much as possbile without calling us. After all it is their website." For that reason the system always allowed clients to update their own product data, images, and information pages.

CAMEO became CAMEO EZ© in 2003, built on a better database and software language platform. Numerous upgrades and improvements have been made in the intervening years and OmegaNet's client base grew.

An important feature was added to the "EZ" version of CAMEO: retail stores could "copy" their registrations from one CAMEO EZ© site to another without filling out the registration form again. As a result, the thousands of retail stores that registered in the CAMEO EZ© system, along with the vendors from which they ordered their inventory, began to be called "The CAMEO EZ© Community". is now a place where all CAMEO EZ© websites can be seen in the "Directory" using a CAMEO EZ© username and password.

The "Community" was so popular among retailers, that, in 2015, a book titled "Real Wholesale Sources" was published by Ryan Reger (available in the Amazon Kindle store) that was little more than a guide to the CAMEO EZ Community, giving specific instructions on how to register as a CAMEO EZ customer, how to find inventory and how to place an order on a CAMEO EZ website. A chapter titled "The Sources" listed CAMEO EZ vendors almost exclusively as the best sources for wholesale inventory. OmegaNet is also mentioned as one "of the biggest players" in the B2B space in the 2020 book "The COMPLETE BOOK of Product Design, Development, Manufacturing, and Sales" by Steven Selikoff, also available on Home Page
All CAMEO EZ© websites can be seen in the "Directory" on using a CAMEO EZ© username and password.

OmegaNet's tagline is "Building Brands, Boosting Sales." In 2007, OmegaNet extended it's advertising from "passive" (on the portals), to "active" through email advertising. Today, many thousands of retailers count on receiving email notifications of specials, new products and other offers from CAMEO EZ vendors. Approximately 80,000 retail stores have opted to receive email messages from OmegaNet. As a result, many vendors who do not have an OmegaNet website also take advantage of OmegaNet's email marketing services.

In 2006, the Gift & Home Retailer email newsletter was begun, the first issue appearing in July, for the purpose of communicating to those who had registered in one of the portals to learn of news about vendors and trade shows, as well of general news of interest to the industry. Annual special issues include the Trade Show Issue (June and December) and the Made-in-USA issue (October).

Big Announcement Coming in 2023!
OmegaNet will be announcing something BIG soon. It represents a quantum leap forward in aiding retail stores. Stay tuned to hear more.


Quick Industry News


EMV Trading Home PageEMV Trading has a new wholesale site. EMV Trading CO. INC has been providing quality Hawaiian jewelry and gift products since 1996. EMV's products are deeply inspired by nature with an emphasis on creating beautiful lasting memories. The company's vast selection of unique products complements fine jewelry stores or gift/souvenir shop. EMV jewelry is perfect for any occasion, ranging from formal to casual events with specialization in Hawaiian Koa jewelry and also offering: license plates, shells and pearls jewelry, sterling silver/stainless steel/tungsten/wood collections, assorted natural gemstones and stone fashion jewelry.


EZ Ribbon indicates a CAMEO EZ© web site.

Established in 1998, About Face Designs has become a benchmark for heartwarming giftware combining originality, creativity, high quality and exceptional value. The company's current line offering encompasses 2800 unique products appealing to a broad and varying consumer base. As About Face Designs continues to diversify into new and exciting product categories, the creative quest to be different is rooted in the vision to "expect the unexpected."
Ala Carte Alice's mission is simple: to provide the best products and service to their customers and use the freshest ingredients that they can find. Alice Wooten takes great pride in her company, their commitment to customer service and in the products they sell. Ala Carte Alice’s products include savory sauces, red dog rubs, glazes, relishes and jams. Black and Blue Bacon, Creme Brulee and Sante Fe are just some of the yummy cheese balls Alice offers. In addition, there are mouth watering desserts, party dips and awesome entrees. You have go to try Ala Carte Alice for an excellent cullinary experience!
Badash Crystal, which is proud to offer some of the world's finest mouth blown lead free crystal. The company's factories are renowned for their standards of quality, which can be determined by the weight, and clarity of the crystal. Clear lead free uncut crystal has; over the years become our most popular category and a Badash specialty.
"Beach Walks and God Talks" is a full-color book by Karen Ellison of Kailua-Kona, Hawaii. The full-color glossy pages of this Christian devotional gift book take your customers on a beach-combing journey where they will find treasures from the sea and for their souls. Each double page spread features an inspirational story set at the beach with stunning photography and enriching sidebars. Your customers will find themselves peacefully reflecting on God's love for them as revealed through His creation. Endorsed by Jim Daly, President of Focus on the Family, they will want one for themselves and more as gifts. It is an especially meaningful Christian Christmas gift. is the online store for beautiful hand-made glass ornaments and collectables.
Christinas Clean Creations features organic all-natural cleaning products for everyday life. All cleaning supplies are always kid and pet-friendly.
Based in Maine, Doles Orchard specializes in Custom Woodworking and Laser Engraving Services. The company is dedicated to high quality craftsmanship, timely delivery and customer service. Products include advent calendars, children's creative play, gift boxes, ornaments and more.
Drew DeRose's lines run from tabletop to decorative figurines and include candle holders, cannisters and cookie jars. All products are colorful and original. The company has a creative staff that designs merchandise for Drew DeRose Designs.
EMV's products are deeply inspired by nature with an emphasis on creating beautiful lasting memories. The company's vast selection of unique products complements fine jewelry stores or gift/souvenir shop. EMV jewelry is perfect for any occasion, ranging from formal to casual events with specialization in Hawaiian Koa jewelry and also offering: license plates, shells and pearls jewelry, sterling silver/stainless steel/tungsten/wood collections, assorted natural gemstones and stone fashion jewelry.
Evolve Botanica combines modern skincare with herbal roots. The company features Bath Bombs, Bath & Shower, Lip Balm, Soaps, and more.
Fancy That Gift & Decor, Inc. celebrated its 18th anniversary in August, 2019. Owners, Steve and Carmen Mendelson, have used their experience in gift and home decor to build a company that takes pride in providing quality Coastal Decor products and service with the highest levels of integrity always at the forefront.
Since 1993, the goal of First & Main has been to create imaginative, sumptuously soft plush characters with the versatility and value endorsed by our retail partners. Attention to detail in the facial expressions, special features,and textured materials has been our trademark.
Founded in 2011, Freeheart is based in Sarasota-Bradenton, Florida. Freeheart is committed to delivering the absolute best quality and innovation on the market. Freeheart thermal insulated drinkware is Made in the USA and keeps drinks cold & hot, has reduced sweating, and is dishwasher safe.
The Fudge & Snack People is proud to offer the highest quality, most delicious fudge on the market today. Licensed through the Oklahoma State Health Department, The Fudge & Snack People cook in a commercial kitchen and maintain the highest quality of products.
Gina B. Designs is an award-winning greeting card, gift and stationery products company featuring exceptional art and design. With an array of styles, variety of products and outstanding customer service, Gina B. Designs has "something for everyone."  All products are proudly made in the U.S.A.
Holiday Fried Pecans' rise in popularity can be attributed to its first treat a salty, sweet 100% certified Louisiana fried pecan that is guaranteed to satisfy the most demanding of cravings. These great tasting pecans that have less fat & calories than raw pecans are a perfect addition to any store. Lightly sweet, Lightly salty and great on Salads, Sweet Potatoes, Ice Cream, Cheese Cake or as a snack. Holiday Fried Pecans...a curious and delicious flashed-fried Louisiana Pecan that's great for corporate gifts givers, retail locations, cooking, baking or solo-snacking!
Hot Ruby is the perfect addition to your mug on a cozy evening. Unlike typical cider, Hot Ruby's family recipe marries cranberry and citrus juices with an exquisite blend of spices. Add your favorite spirits for a special treat! Hot Ruby is certain you will find comfort in every heated or iced cup of Hot Ruby, time and time again.
Huggy Box is a great alternative when greeting cards just don't say enough. Sending virtual hugs allows everyone to stay connected. Huggy Box is a Proud Partner of the Dave Thomas Foundation for Adoption. A portion of each HuggyBox sold goes to the foundation to find families for children in foster care.
Jillson & Roberts was founded with the idea of providing premium quality fashion-oriented gift wrap and accessories, along with superior service, to retailers throughout the U.S. and Canada. We have the commitment to be environmentally sensitive!
JTP Wholesale is a wholesale website offering monogrammed coasters, IcyBags, and Keeping It Positive affirming sheets and pillowcases.
Leeber Limited USA features high-end, yet affordable serveware. Product include Bowls & Dishes, Cake Plateaus, Chargers & Plates, Serving Trays & Platters, Table & Server Accessories, Coffee & Tea Accessories, Wine & Bar Accessories. In addition, there are Children & Baby Gifts, Clocks, Frames & Albums, Jewelry Boxes & Organizers, Trophies & Awards and Wedding Accessories.
At Magnolia Lane, our desire is to produce gifts that become part of celebrations, memories, and family treasures. Our licensed tailgating products, Christmas line, The South collection, and outdoor decor will enhance and compliment every occasion! We are proud of what we do and are ever grateful and dedicated to our customers.
The website features the art of Damon Delaney from the Big Island of Hawaii. Damon says, "Aloha, growing up all I ever wanted to do was be an artist. Discovering faux and hand-painted finishes has allowed me to bring these techniques to my artwork. Through years of experience in blending colors I’ve come to understand the power that color has on our lives. It has propelled me to a place of creativity that has encompassed my life." Damon works with many different mediums: from artist oils, acrylic, encaustic melted crayon, and most recently, alcohol ink has brought my art to another level offering intense and vibrant colors to his canvases.
Maryland-based Nature's Retreat features several lines inclucing Aromatherapy Jewelry, Chakra Jewelry, Crystal Healing Bags, Essential Oils and Healing and Smudge.
ORL toothpaste and mouthwash are designed to naturally eliminate the bacteria that causes bad breath and gum disease by penetrating below the gum line for a deeper clean. Organic xylitol, essential oils, organic vitamins, minerals, and a perfect 7.0 pH work in harmony to help clean, protect and restore your mouth's ecosystem, strengthen your teeth enamel and freshen your breath.
Since 1971, Pat Pearlman has been designing jewelry. Her work has been influenced by the delicacy and sensuality of Art Nouveau, and the fascinating shapes and variety of the earth’s inhabitants. Her images exemplify her love of nature and gemstones, and her interest in symbolism and simplicity.
The Pocket Plus is portable pockets that attach with magnets for a convenient way to carry things on the go.
Pure Factory Naturals collections, including Flip Flop Foot Repair,Splash. The collection includes lip balm, foot repair, body lotion, hand cream, solid lotion bar, salt glow, skin repair.
Pure Mana Hawaii Founders Sue Mandini and Kollette Stith bring the wisdom of living close to the land and in harmony with nature's rhythms to the marketplace in their luxury skincare line. Built from the ground up, the brand features wild harvested ingredients and a synergy of raw, wild macadamia nut oil and green coffee bean oil, grown on their family's certified organic farm, Mahina Mele in Hawaii.
Red Carpet Studios, Ltd. features All Jazzed Up Fashion Accessories for Fall & Spring. A wide range of Giftware for the Home & Garden. Visit our website for New Products & Specials.
Joe and Sue Brielmann have taken their combined experience of over 28 years in personalized products and design to create one of the fastest growing cart businesses in the country. Their creative ability, attention to detail, and the highest standards for quality and customer support, are among the reasons Rudolph and Me has experienced such huge growth.
Sanis Enterprises offers a large selection of elegant and stylish, quality desk clocks, the latest styles in fashion watches, executive gifts, credit card cases and multi tools, just to name a few. Gifts that celebrate life’s special moments.
Singular Premium Products features Singular hand towels that are crafted to bring the strength and softness of linen to an eco-friendly paper product. Time to throw in the towel? Don't sweat it – Singular smooth linen is 100% recyclable and compostable!
Snazzy and Company's sea-glass jewelry uses mostly recycled glass and the metals the company selects are environmentally friendly. Founder Anna Shaw researches and designs every charm herself and continues to use local help to assemble and create her jewelry. "Because Life is not Black and White."
Staywell Copper features "the Original Germstoppers," using "the ancient power of copper to naturally keep you healthy." Products include cellphone patches, purse or backpack charms, dogtags, a necklace and more.
Your Place for 1,000’s of Unique Licensed Posters, Art, Stickers & Collector Pins. An industry leader for over 30 years with the best collection of Music, Movies, Nostalgia, Comics, Art, Anime, Blacklight, Landscapes, etc… Products are available for Resale in Stores, Online, Colleges, Conventions & Anywhere you exhibit!
Sunset Vista Designs offers you extra margin opportunities, and sells thru at retail. They offer innovative designs, in proven products, with space saving merchandising solutions, and attractive package deals that all add value to the quality products we offer. Many say this is the "best ever" line of innovative gift, garden, and home decor.
Award winning artist, Ted Dailey, incorporates a variety of materials with his silver and gold vermeil jewelry: South Pacific shells, high quality gemstones and Hawaiian Koa wood. Each unique piece of his jewelry is skillfully designed in the heart of Hawaii, reflects his 40+ years of enjoying life on the Big Island and is handmade on the exotic island of Bali.
Tidy Treasures develops products that store your child's most treasured items. "Storage spaces for happy faces 😊." Tidy Treasures believes in the balance between play and tidiness. That is why our Storage Trucks are developed to be interactive with your child's play. They are built to foster the connection between playtime and tidying up afterwards. We turn tidy into child’s play!
Lines include Tizo and Siena frames in a variety of styles and colors plus elegant candleholders from tea lights to pillar candles. The site also features boxes and trays in a variety of materials.
United Global Products represents products made in the U.K., including Wade Ceramics, Parks London and Magma London, reflecting a variety of designs and cultures, from traditional British pottery to East and North Africa basalt stone products.
Inspirational stationery and home decor, featuring the work of owner-artist Michelle DeFillipo. Michelle uses her love of inspirational words, vintage paper, architecture and color to inspire and uplift. Her artwork expresses a range of sentiments from the sincere appreciation of a true friend to self motivation for each day.
Purveyors of Southern Sass - Tea Towels and Vintage Hand Stamped Silver Plated Flatware
White Elephant has been in the wholesale business for more than 25 years, with a promise of best quality products and prices for their customers. The company's home decor is exclusive, designed and handmade by their own carvers with love and care. White Elephant offers a wide variety of products and there is something for everyone.
Wild Hare Designs features an assortment of whimsical, humorous sayings available on kitchen, bar & tea towels, as well aprons.